Journalist and Channel Seven presenter Samantha Brett is the powerhouse behind the new Australian SPF brand, Naked Sundays.
The TV personality and author revealed just last week that she quietly launched the range earlier this year as a side business.
Speaking to Daily Mail Australia on Thursday, Samantha revealed that she wanted to create her products after seeing her colleagues have skin cancers removed off their face and was always worried about sun protection as a reporter on the field.
New range: Channel Seven reporter Samantha Brett revealed to Daily Mail Australia this week that she wanted to create her own range of SPF products after her colleagues' skin cancer battles - as her brand prepares to launch in Mecca
The brand has had such huge success that it's set to launch into beauty store Mecca in October - and will be available within 60 stores.
About keeping her name away from the brand until now, Samantha said she wanted the product to grow organically on the market.
'I really didn't share it within anyone at the time, I really wanted the brand and products to speak for themselves. I never wanted it to be a founder-label thing,' Samantha explained.
Success: The brand has had such huge success that it's set to launch into beauty store Mecca in October - and will be available within 60 stores
Hush hush: The TV personality and author revealed just last week that she quietly launched the range earlier this year as a side business. 'I really didn't share it within anyone at the time, I really wanted the brand and products to speak for themselves,' she said
'I spent so much time on the road, outdoors, in the sun for hours on end and we wear a lot of makeup as news reporters and I could never find a sunscreen I could wear under my makeup let alone topping up sunscreen.'
Samantha said two of her colleagues had to have skin cancers removed recently and it made her want to find the best SPF protection out there.
'Quite recently two of my friends, colleagues, got skin cancer cut out of their faces and as a news reporter
