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A growing number of TV presenters and reporters are earning extra income by promoting products and services on Instagram.
This has raised questions of potential conflicts of interest, with The Australian reporting there are concerns about how they can remain impartial in their day jobs if they are called to report on the same companies they are paid to advertise.
The brands and services promoted by some of Australia's top TV journalists include alcoholic beverages, skin and haircare products, technology, makeup, stationery and fashion. Some of these promotions also take the form of giveaways.
Paid promotion: A growing number of TV presenters and reporters are earning extra income by promoting products and services on Instagram, raising concerns about potential conflicts of interest. Pictured: Seven News reporter Georgia Love, who is also an Instagram influencer
The Media, Entertainment and Arts Alliance (MEAA), which is the union that covers media, entertainment, the arts and sport in Australia, has a code of ethics that professionals in the media industry are required to abide by.
In the alliance's code of ethics, journalists must 'disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence of your journalism'.
The code also says those in the industry should 'not improperly use a
