Gemma Arterton was every inch the beauty queen as she was seen on-set of her new Sky Original show - a yet-unnamed adaptation of Nick Hornby's best-selling novel Funny Girl - on Thursday.
The former Bond girl, 35, transformed into a Sixties siren while braving the chill on-set at Saint Anne's on the Sea to play Barbara Parker, a charismatic young woman who holds the title of Miss Blackpool.
In an attempt to keep out the cold, Gemma started off the shoot in a black skirt and warm coat before peeling off the layers to wear just a white vest and knickers while her usually brunette locks were covered in an extremely voluminous blonde wig, teased into a time-appropriate beehive.
Stunner: Gemma Arterton was every inch the beauty queen as she was seen on-set of her new Sky Original show - a yet-unnamed adaptation of Nick Hornby's best-selling novel Funny Girl - on Thursday
Gemma was surrounded by a bevy of stunners, all of whom were vying for Barbara's beauty queen crown, which was placed on her head by the Mayor alongside a sash in a later scene.
Preening and posing, the esteemed actress ensured she pulled all the poses of a beauty queen as she sashayed along the stage with her number 6 attached to her wrist.
Her make-up look was much heavier than Gemma's usual look, as she was seen with lashings of smokey eye make-up and a brassy slick of bright lipstick to complete her transformation into Barbara.
Joining Gemma in the Blackpool-based miniseries will be Rupert Everett as Barbara's agent Brian Debehnam, David Threlfall as her father George, and Tom Bateman as dangerously charming actor Clive.
Sizzling: The former Bond girl, 35, transformed into a Sixties siren while braving the chill on-set at Saint Anne's on the Sea to play Barbara Parker, a charismatic young woman who holds the title of Miss Blackpool
Look at me! She stole the show as the fellow beauty queens applauded the stunner
Fans will have to wait until next year to witness the spectacle where Barbara finds her comic voice in a male dominated world. Having upped-sticks in order to call London her home, the leading lady is offered a part in a ground-breaking new sitcom which will have an impact on British comedy for decades to come.
Gemma said: 'It's a heart-warming story of an ambitious woman with a dream of making people laugh – it's going to be something special. It's an honour to be working with such an incredible team and be reunited with my first ever director, Oliver Parker.'
Also joining the cast is Emily Bevans, Leo Bill and Matthew Beard, alongside previously announced Clare-Hope Ashitey, Arsher Ali and Alexa Davies.
Wrapping up: In an attempt to keep out the cold, Gemma started off the shoot in a black skirt and warm coat before peeling off the layers to wear
