She recently launched a lifestyle website to rival Gwyneth Paltrow's Goop, which experts predict could make £1million a year.
And on Friday, Holly Willoughby enjoyed a cuppa before working on her next podcast episode for Wylde Moon, and took to Instagram to update fans and encourage them to have a listen to the first instalment with Lena Dunham, 35.
Each month, the presenter, 40, will walk through the life of her guest using the unique energy of each moon phase as their guide in her By The Light of the Moon podcast.
Working from home: On Friday, Holly Willoughby, 40, enjoyed a cuppa before working on her next podcast episode for Wylde Moon, and took to Instagram to update fans
Alongside a photograph of herself wearing a lilac blouse, Holly wrote: 'Tea first… then I'm going to get to work on the next By the light of the Moon Podcast…
'Another incredible guest next month… researching them has been a joy… so much lovely feedback about @lenadunham this month also… so thank you!!!
'If you haven't listened yet head over to @wyldemoon and follow or find the link to the website on the link in my bio… happy Friday!'
In the episode, the duo speak openly about the actress' upbringing, along with her journey in finding fame in her twenties and the difficulties that she endured.
New business venture: The TV presenter has followed in the footsteps of Gwyneth Paltrow by launching her own lifestyle website to share her favourite products with fans
Promoting her podcast: Holly encouraged fans to have a listen to the first instalment of her By the light of the Moon Podcast with Lena Dunham, 35
The This Morning star recently launched her website Wylde Moon - an online space to empower women, explore crystal energies and offer fashion and beauty tips.
And according to popular culture and brand expert Nick Ede, Holly's surprise career move draws similarities to that of Gwyneth Paltrow, who has become quite the wellness guru in recent years thanks to her website, Goop.
Speaking exclusively to FEMAIL, he commented: 'Like Gywneth with Goop and Kourtney with Poosh and back in the day Meghan with The Tig she knows she has a captive audience who love everything about her.
'With her team of experts she's showing her fans the everyday products that are available to buy and how good they can make you look and feel,' Nick continued.
What is it? Wylde Moon (pictured) is an online space to champion women, nourish the soul, explore crystal energies and offer style and fashion tips
It's here: In an Instagram post, Holly wrote: 'Welcome to WYLDE MOON, a space created by @hollywilloughby where she will be sharing the people, places, practices and products that she loves'
'It's great to see she's not gone for overpriced items and she's mixing and matching just as you would imagine she did in her daily life as a working mother.'
'She is set to open a boutique on the site and this is where she will earn good money from affiliates, sponsorship and I am sure in time she will create a subscription model too. This is an ultra smart move from a woman who is taking control of her brand identity and its working very well.
'I think she could make at least half a million in the first
