TV ratings: Seven holds 'crisis talks' after Nine's Today show beat Sunrise

TV ratings: Seven holds 'crisis talks' after Nine's Today show beat Sunrise
TV ratings: Seven holds 'crisis talks' after Nine's Today show beat Sunrise

The breakfast ratings war took a turn this month when Today defeated Sunrise for the first time in three years - leaving Seven bosses blindsided. 

And Sunrise bosses are now plotting to take 'drastic measures' to snatch back the ratings crown, holding 'crisis talks' at the network's headquarters in Sydney, Woman's Day magazine reports.   

Today had claimed victory on September 15th after it pulled in 248,000 metro viewers, while Sunrise lagged slightly behind with 237,000. 

Panic mode: Sunrise has reportedly held 'crisis talks' after the Today show beat Seven in the breakfast ratings for the first time in three years  earlier this month. Pictured: Sunrise hosts Natalie Barr, David 'Kochie' Koch

Panic mode: Sunrise has reportedly held 'crisis talks' after the Today show beat Seven in the breakfast ratings for the first time in three years  earlier this month. Pictured: Sunrise hosts Natalie Barr, David 'Kochie' Koch 

It was program's first ratings victory over Sunrise since Karl Stefanovic and Allison Langdon teamed up as co-anchors early last year. 

The loss was particularly painful for Seven, as Sunrise had aired a much-hyped interview with Meghan Markle's father Thomas Markle Snr on the same day.  

'The gap has been narrowing for a while, and while Seven relaxed and dropped their guard, Nine came along and pipped them at the post!' a TV insider told the publication on Monday.  

Winners are grinners! Today had claimed victory on September 15th after it pulled in 248,000 metro viewers, while Sunrise lagged slightly behind with 237,000. Pictured: Today hosts hKarl Stefanovic and Allison Langdon

Winners are grinners! Today had claimed victory on September 15th after it pulled in 248,000 metro viewers, while Sunrise lagged slightly behind with 237,000. Pictured: Today hosts hKarl Stefanovic and Allison Langdon 

'No one saw this coming, least of all Nat and Kochie who thought they were cruising to their fourth year in a row as number one,' they added. 

Seven are apparently hoping to beat Today at its own game by airing more interesting and edgy content that will spark conversation on social media - a tactic for which Ally and Karl are well known.      

The future of Sunrise co-host David 'Kochie' Koch has also

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