She's had a meteoric rise through the ranks of Melbourne's WAG set after debuting her romance with former Collingwood coach Nathan Buckley.
And ambitious upstart Alex Pike appears to be making a bid for stardom by aligning herself with the scene's 'queen bee' Rebecca Judd.
The cosmetic nurse, 44, went on a liking spree of Rebecca's Instagram posts last week, in a telling sign the two women are growing closer.
Bec's newest bestie? Ambitious upstart Alex Pike (left) appears to making a bid for WAG stardom by aligning herself with the scene's 'queen bee' Rebecca Judd (right)
She may be trying to elevate herself to the 'second in command' position once held by Bec's BFF Nadia Bartel, who has gone to ground following her white-powder scandal earlier this month.
A blossoming friendship between Alex and Bec could easily be on the cards as the pair both have experience in the health and beauty market.
After Bec shared a slew of posts last week promoting her new Prene Collaboration, Alex liked every single one and even called the mother of four 'stunning'.
Growing bond? The cosmetic nurse, 44, went on a liking spree of Rebecca's Instagram posts last week, in a telling sign the two women are growing closer
Alex, a mother of three, already had a profile in Melbourne thanks to her thriving cosmetic injectables clinic in South Yarra, but now she's famous across the country thanks to her relationship with AFL great Nathan.
Bec, who is the wife of retired Carlton captain Chris Judd, is a known tastemaker among Melbourne's glamorous elite.
Her endorsement can make or break the social careers of would-be WAGs - but it remains to be seen if she will officially embrace footy's