The reality TV star, 31, was in London with her family who came out to support her and the new collection, including mum Suzie, 50, and sister Sam, 30.
Billie looked like the ultimate yummy mummy in a chocolate brown scooped neck full length jersey dress which clung to her body.
Hot mama: Billie Faiers wore a a brown form-fitting dress as she launched her tenth supermarket fashion range with help from children Nelly, 6, and Arthur, 3 on Monday
Flawless: The Mummy Diaries star was all smiles as she pulled off this gorgeous autumnal look
The dress slashed high to the thigh revealing a hint of her enviable toned legs.
Matching the dress with a pair of chocolate knee length boots, she opted to keep it casual by not wearing any