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As expected, Kim Kardashian proved to be a smart choice on Saturday Night Live's part with regards to ratings.
Following the worst-rated season opener in the show's history last week, the reality star drew enough eyeballs to marginally boost their numbers, and even joked about decreased viewership in recent years as part of her opening monologue.
'I'm so used to having 360 million followers watching my every move, and how many people watch SNL? Like 10 million? Tonight is just a chill, intimate night for me.'
Keeping up with Kim! The famed reality star drew enough eyeballs to boost Saturday Night Live's ratings marginally, following the worst-rated season opener in the show's history
Kim's October 9 hosting stint earned a 3.8 household rating (live and same day) and a 1.6 rating in the 18-49 demographic, per Nielsen.
Comparatively the season 47 opener with Owen Wilson on October 2, garnered a 3.5 household rating and a 1.3 rating in the 18-49 range, which is the show's target demographic.
Using last week as a baseline, percentage wise Kim increased overall numbers by 8.5% and demographic numbers by 23%.
Household measurements are the earliest available data and most traditional, but do not include streaming —
