It's supported numerous charities helping disadvantaged children around the UK.
And Sophie Ellis Bextor, Giovanna Fletcher and Katie Piper have led the stars coming together once again for the Children In Need fundraising campaign which aims to inspire the nation to show their support for children and young people facing disadvantage across the UK.
Sporting in an array of the yellow merchandise for the charity ahead of its Appeal Show celebrities including Ade Adepitan MBE, Professor Green, Ella Henderson, Lady Leshurr, Nikki Lilly, Laura Whitmore and Joe Wicks MBE share their personal experiences relating to issues such as mental health, poverty, disability and bereavement.
In the candid short films the celebs aim to show children facing disadvantages that they're not alone and to give them hope that things can get better.
The stars aim to provide advice, reassurance and hope for those facing unimaginable challenges, reinforcing the message that together, we can show that there are better days ahead.
Speaking about challenges she faced in childhood Giovanna said: I would say there were various times throughout my life that I felt were challenging for different reasons, as a child growing up I always wanted to be excepted and liked, that brought with it various different challenges because I was always going after friendships with the wrong people just to make them like me.'
Great cause; Sporting in an array of the yellow merchandise for the charity ahead of its Appeal Show celebrities including Ade Adepitan MBE, Professor Green, Ella Henderson, Lady Leshurr, Nikki Lilly, Laura Whitmore and Joe Wicks MBE share their personal experiences relating to issues such as mental health, poverty, disability and bereavement
Powerful: The stars aim to provide advice, reassurance and hope for those facing unimaginable challenges, reinforcing the message that together, we can show that there are better days ahead
Speaking about challenges he faced in childhood Giovanna said: 'As a child growing up I always wanted to excepted and liked that brought with it various different challenges because I was always going after friendships with the wrong people just to make them like me'
Meanwhile Professor Green added: 'When I was a kid, the phrase 'mental health' wasn't something that you heard anywhere.
There was no help really, and I didn't know how to ask for it because I didn't really understand what I was feeling myself.'
Professor Green also offered some words of advice to others facing challenges