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Squid Game, Netflix's biggest original series launch, is estimated to be worth almost $US900 million ($A1.2 billion) for the streaming giant, Bloomberg News reports, citing figures from an internal Netflix document.
The nine-episode thriller, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 45.6 billion won ($A52 million), became an international hit when it launched last month.
In comparison to its estimated net worth, the show cost just $US21.4 million ($A28.8 million) to produce, Bloomberg said.
Original content: Squid Game, Netflix's biggest original series launch, is estimated to be worth almost $US900 million ($A1.2 billion) for the streaming giant
According to the report, about 132 million people had watched at least two minutes of the show in its first 23 days,
