Major bookseller slashes price of Lisa Wilkinson's memoir by $10 two weeks ...

Major bookseller slashes price of Lisa Wilkinson's memoir by $10 two weeks ...
Major bookseller slashes price of Lisa Wilkinson's memoir by $10 two weeks ...

Lisa Wilkinson's new memoir is being sold $10 below its recommended retail price (RRP) in a popular book store, two weeks before it's release on November 3.

The explosive book - titled It Wasn't Meant to Be Like This - will detail a number of stories about Wilkinson's life and media career, including a chapter dedicated to her sacking from Channel Nine and fallout with Karl Stefanovic over a pay dispute.

In Dymocks, the RRP of the book is listed at $45 - but an advert marked 'Price Drop' says the book is now being sold for $35.

'Price Drop': Lisa Wilkinson's new memoir is being sold $10 below its recommended retail price (RRP) in a popular book store, two weeks before it's release on November 3

Pictured: Lisa Wilkinson

'Price Drop': Lisa Wilkinson's new memoir is being sold $10 below its recommended retail price (RRP) in a popular book store, two weeks before it's release on November 3

The RRP is a price guide for sellers, but Dymocks is selling it for $10 less. 

What's more, a limited copy of the book signed by Lisa herself is available to pre-order in Big W for the very reasonable price of just $24.

While this hasn't been labelled as 'reduced' by the store, it's still a whopping 46 per cent off the RRP.

Daily Mail Australia understands the price drop is in no way related to the fact that claims in the book have recently been challenged, and is just a marketing strategy by stores to boost sales.

A representative for HarperCollins told Daily Mail Australia on Friday: 'There is no "price drop" for Lisa’s book by Dymocks. 

Down down: In Dymocks, the recommended retail price (RRP) of the book is listed at $45 - but an advert marked 'Price Drop' confirms it's now been slashed over 20 per cent to $35

Down down: In Dymocks, the recommended retail price (RRP) of the book is listed at $45 - but an advert marked 'Price Drop' confirms it's now been slashed over 20 per cent to $35

'The Dymocks price for Lisa’s book is $35 and this has always been the case. Different booksellers sell all books they stock for different prices and this is totally dependent on their individual business model.'

The representative also references Sonny Bill Williams' memoir, which is selling at $34.99 rather than the $49.99 RRP.

'This is nothing out of the ordinary and applies across the board with Dymocks, regardless of the book,' they added.

Daily Mail Australia have contacted a representative for Dymocks for further comment. 

A number of Lisa's claims in the upcoming book have been questioned in recent days, including a chapter dedicated to her exit from Channel Nine and falling out with her former co-host Karl Stefanovic over a pay dispute.

Bargain! What's more, a limited copy of the book signed by Lisa herself is available to pre-order in Big W for the very reasonable price of just $24. While this hasn't been labelled as 'price drop' by the store, it's still a whopping 46 per cent off the RRP

Bargain! What's more, a limited copy of the book signed by Lisa herself is available to pre-order in Big W for the very reasonable price of just $24. While this hasn't been labelled as 'price drop' by the store, it's still a whopping 46 per cent off the RRP

Wilkinson alleges Stefanovic proposed in August 2015 they join forces to renegotiate their Nine contracts - not unlike how the cast of American sitcom Friends famously worked together to broker better deals with NBC.

But she claims he ended up ditching this idea and instead played rival networks Nine and Seven off against each other in order to secure a better deal for himself.

'Weeks later... the media became awash with stories that Stefanovic was restless at Today and looking for greener pastures – and more civilised working hours – at Channel Seven,' she wrote.

Stefanovic was soon at the centre of a bidding war between Nine and Seven that resulted in him re-signing a five-year deal with Nine worth at least $2million per year.

Casting doubt: A number of Lisa's claims in the upcoming book have been questioned in recent days, including a chapter dedicated to her sacking from Channel Nine and falling out with her former Today show host Karl Stefanovic (left) over a pay dispute

Casting doubt: A number of Lisa's claims in the upcoming book have been questioned in recent days, including a chapter dedicated to her sacking from Channel Nine and falling out with her former Today show host Karl Stefanovic (left) over a pay dispute

Wilkinson's deal was worth significantly less, about $780,000 a year, and was only for two years.

'There was no doubt about it: Karl certainly knew the art of the deal,' she wrote, adding that the resulting pay disparity between them 'was so off the charts that no-one would have believed it'.

However, Lisa's book also allegedly doesn't tell the full story, with News.com.au reporting this week

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