Rock manager Walter James 'Herbie' Herbert II has died at the age of 73.
Herbert was a protégé of famed music promoter Bill Graham, who he first met as a roadie for Santana.
RIP: Rock manager Walter James 'Herbie' Herbert II has died at the age of 73
The self-described hippie from Berkeley, California, cut his teeth managing the psychedelic rock band Frumious Bandersnatch, which included future Journey-men Ross Valory and George Tickner.
During his time with Santana he met soon-to-be Journey players Neal Schon and Gregg Rolie.
Herbert went on to organize the super-group in 1973, managing the Don't Stop Believin' crooners until 1993, when he left over reported personality clash with ex-lead singer Steve Perry.
Herbert criticized the group in a 2017 interview with San Francisco radio station KQED around the time of Journey’s induction into the Rock and Roll Hall of Fame, calling the state of the band 'a tragedy.'
'It’s all rooted in financial issues, and it’s too bad because it could be the undoing of what is a great business.'
The road to success: Herbert managed area rock giants Journey for 20 years. He was a protégé of famed music promoter Bill Graham, who he first