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She is about to launch the latest range of her Jaggad swimwear.
And Bec Judd was her best advertisement in a beach photoshoot to promote the line on Wednesday morning.
The mother-of-four looked incredible in a pink and black high-waisted bikini.
Things are heating up! Bec Judd was her best advertisement in a beach photoshoot to promote her own Jaggad line on Wednesday morning
Bec, 38, flaunted her super toned abs and long lean legs in the swimsuit while posing and preening on the sand.
Ahead of the shoot, Bec had a spray tan in a portable booth that was set up at the location.
She was glowing head-to-toe and her brunette locks were styled in messy beach waves.
Think pink! The mother-of-four looked incredible in a pink and black high-waisted bikini
Bec also modelled a reversible