La La Anthony dropped her first collaboration with PrettyLittleThing as the brand's newest ambassador.
And to mark the arrival of her inaugural collection, the reality star and television personality slipped into a sexy black dress and hosted a launch party in Hollywood on Monday night.
The former MTV VJ and Kim Kardashian bestie struck a number of poses for the cameras decked out in the form-fitting number that was adorned with stylish round holes along the front portion and sides.
In with the new: La La Anthony, 39, played hostess with the most at the launch party in Hollywood marking her first collaboration with fashion label, PrettyLittleThing
The full-length dress has a sleeveless design and fell to around her ankles.
Those stylish holes helped give admirers more than a hint of her upper body and ample cleavage.
She also donned strappy open-toe heels and accessorized large hoop earrings, bracelets and an assorted number of rings.
Now that she has filed for divorce from NBA star Carmelo Anthony, the La La's Full Court Life star is no longer wearing a wedding ring on her left hand.
In the spotlight: The television personality worked the cameras on the red carpet
Moms the word! La La's proud mother Carmen Surillo was in attendance at the star-studded bash
Pals: NBA star John Wall wrapped his arm around La La as they posed for snaps at the event
Pose! Anaya Lovenote posed for a cheeky selfie on the dancefloor
Ladies: French was seen talking to a bevvy of beauties inside the party
Hi! Jae Murphy took to the DJ decks at the bash as he greeted a champagne-sipping pal
Smoulder: Taylor Rooks smouldered for the camera as she stood beside a friend
Smile! Anaya Lovenote held up the camera for a group of her pals
It's FINALLY here!!' Anthony declared on Instagram, adding, 'I'm so excited to announce my first Brand Ambassador edit with @prettylittlething.'
She also shared: 'I spent so much time designing this collection to be perfect for YOU!! Hurry before it sells out Check it out at PrettyLittleThing.com.'
Remaining in promo mode, the designer also posted several photos of herself
