Holly Willoughby has unveiled a 12-piece jewellery collection following the launch of her lifestyle brand Wylde Moon - but some items cost up to £495.
The This Morning presenter, 40, has called the stunning 'moon worshipping' collaboration with Kirstie Le Marque, Love You to the Moon & Back.
The launch of the line - which includes three pairs of earrings, two bracelets and seven necklaces - comes after Holly released a £65 Wydle Moon candle.
Stunning: Holly Willoughby has unveiled a 12-piece jewellery collection following the launch of her lifestyle brand Wylde Moon - but some items cost up to £495
Fans of the telly favourite were disappointed by the 'unaffordable' pricetag following the launch of he brand, which is set to rival Gwyneth Patrol-owned Goop.
Hopeful buyers soon speculated they would also be outpriced by the jewellery line due to the pricetag of Holly's candles - which cost £65 and £40.
The Wylde Moon x KLM collab starts at £100 and goes up to £495.
Underneath a promotional post for the jewellery line on Holly's page, one peson wrote: 'Will these pieces be more affordable and inclusive for all?
New venture: The This Morning presenter, 40, has called the stunning 'moon worshipping' collaboration with Kirstie Le Marque, Love You to the Moon & Back
'I think to offer a well-being page, that is meant to promote positivity and loving better to have range that exclude people that can't afford £65 on a candle is really sad & disappointing...
Comparing the lifestyle range to her pal Fearne Cotton's the person added: '@fearnecotton offers a far better & more accessible well-being brand.'
Another person said: 'Beautiful jewellery but way out of price range like your candles.'
