Too hot for TV? Industry executives believe families may be 'reluctant' to watch Brooke Blurton's bisexual Bachelorette season with their kids as the show bombs in the ratings By J. Peterson For Daily Mail Australia Published: 22:49 GMT, 3 November 2021 | Updated: 22:50 GMT, 3 November 2021 Viewcomments The current season of The Bachelorette is currently the lowest rated in the history of the franchise. And now some TV executives reportedly believe that families may be reluctant to sit down with their kids to watch bisexual Bachelorette Brooke Blurton's search for love. According to the Daily Telegraph, households are more inclined to watch more family-friendly programming together, such as The Masked Singer. Disaster: The current season of The Bachelorette is tanking in the ratings and now some TV insiders may have figured out why However, there is a bright spot in the bleak ratings, with streaming numbers performing quite well for the network. While there premiere opened to just 397,000 metro viewers last month, it added another 362,000 viewers on top of that figure from streams on 10Play. The second episode performed similarly, pulling in just 345,000 metro viewers on TV, but adding another 332,000 viewers through streaming. The Bachelorette's executive producer Hilary Innes is also feeling positive about the direction of the series. Too hot for TV? TV executives reportedly believe that families may be reluctant to sit down with their kids to watch bisexual Bachelorette Brooke Blurton's search for love 'The Bachelorette is creating a lot of noise and people are talking about it and really engaging with it on different platforms,' she said. 'Our "Social" and "Digital" platforms are going gangbusters and I’ve never seen so many people take the time to write a note of gratitude and reflect on just how personally important it is to them, that this series was made,' she added. Channel 10 have also highlighted how this season has been a hit with critics despite the disappointing numbers. Bright spot: Despite the bad ratings on television, viewers have been tuning in to the show via streaming services like 10Play In a promo released last week, a voiceover says: 'It's the most critically acclaimed series of The Bachelorette ever.' Bachelorette Brooke Blurton tells the camera: 'It's the same Brooke, just better style and taste in men and women.' 'Causing a lot of buzz on social media and the best is yet to come,' the voiceover then adds. The critics love it! Channel 10 have also highlighted how this season has been a hit with critics despite the disappointing numbers Read more: Share or comment on this article: All rights reserved for this news site (dailymail) and under his responsibility