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Selena Gomez was hard at work this Thursday promoting her makeup line Rare Beauty in New York City.
The 29-year-old pop act could be seen swinging by Sephora Times Square to pose up a storm at her brand's display.
Wearing her hair in a sleek bob redolent of the flappers of the 1920s, she could be seen trying on some of her product in the mirror.
Sensation: Selena Gomez was hard at work this Thursday promoting her makeup line Rare Beauty in New York City
She slipped into a color-block red, white and black striped sweater dress that went fashionably off the shoulder at one side.
Adding a touch of glitz to her look with a pair of gleaming hoop earrings, she flashed her megawatt smile while at Sephora.
Selena rounded off the look with a pair of nearly knee-high black boots, accessorizing with a navy coat and a white Miu Miu bag.
Before entering the store she stood out in Times Square and threw her arms festively out while posing in front of her own ad playing on a screen above Sephora.
Place to be: The 29-year-old pop act could be seen swinging by Sephora Times Square to pose up a storm at her brand's display