Nadia Bartel uses curvier models in Henne campaign after 'diversity' backlash

Nadia Bartel uses curvier models in Henne campaign after 'diversity' backlash
Nadia Bartel uses curvier models in Henne campaign after 'diversity' backlash

Nadia Bartel's activewear line was recently criticised for its lack of diversity after she promoted the collection using exclusively white and thin models.

And she appears to have taken the criticism on board, because the 36-year-old used images of a curvier model to promote the designs on Wednesday.

Nadia shared photos on Instagram of size-12 model Paige Montana De Cinque wearing the medium Lou tank ($89) and matching shorts ($69) from Henne's new range.

Backlash: Nadia Bartel's (far right) activewear line was recently criticised for its lack of divers (pictureity after she promoted the collection on November 5 using exclusively white and thin models. And she appears to have taken the criticism on board, because the 36-year-old founder used images of a curvier model to promote the designs on Wednesday

Backlash: Nadia Bartel's (far right) activewear line was recently criticised for its lack of diversity after she promoted the collection on November 5 using exclusively white and thin models (pictured). She appears to have taken the criticism on board, because the 36-year-old Henne founder used images of a curvier model to promote the designs on Wednesday

Nadia herself wears a size XS on the following slide. 

On the Henne website, the model posing in the new range only wears a size XS.

While the new campaign images aren't a huge step up in terms of size diversity, the photos do come after Nadia was criticised for her brand's lack of inclusiveness.

Nadia had attempted to display her philanthropic side by collaborating with breast cancer charity McGrath Foundation to launch an all-pink activewear line from her fashion brand Henne. 

Curves: Nadia shared photos on Instagram of size-12 model Paige Montana De Cinque wearing the medium Lou tank ($89) and matching shorts ($69) from Henne's new range

Curves: Nadia shared photos on Instagram of size-12 model Paige Montana De Cinque wearing the medium Lou tank ($89) and matching shorts ($69) from Henne's new range

Her own best advertisement: Nadia herself wears a size XS on the following slide

Her own best advertisement: Nadia herself wears a size XS on the following slide

But unfortunately, her charitable efforts were met criticism on social media about the 'lack of diversity' in photos promoting the range. 

Nadia shared a gallery of photos to Instagram on November 5 of herself and her colleagues, all of whom are white and slim, attending an outdoor Pilates session. 

She was immediately called out for failing to represent diverse bodies in the photos.

One person commented below the post: 'So no inclusivity in your marketing? Just skinny white women. Lol.' 

Charity sale: The former WAG, 36, had attempted to display her philanthropic side on November 5 by collaborating with breast cancer charity McGrath Foundation to launch an all-pink activewear line from her fashion brand Henne

Charity sale: The former WAG, 36, had attempted to display her philanthropic side on November 5 by collaborating with breast cancer charity McGrath Foundation to launch an all-pink activewear line from her fashion brand Henne

'Wow, any of the models over a size 0?' Her charitable efforts were marred by criticism on social media about the 'lack of diversity' in photos promoting the range

'Wow, any of the models over a size 0?' Her charitable efforts were marred by criticism on social media about the 'lack of diversity' in photos promoting the range

Several people said they wouldn't be buying items from Nadia's new range because the photos suggested the designs weren't meant to be worn by 'women over size 8'.

One critic questioned why the two women who looked slightly larger than the others were both pictured wearing T-shirts rather than skimpy crop tops.

Nadia eventually responded to one of the negative comments, explaining: 'Hello, there aren't models pictured here.'

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