Where is Gabrielle Richens now? 'The Pleasure Machine' lives a VERY different ...

Gabrielle Richens rose to fame in Australia after playing a stripper in a controversial Virgin Atlantic advert, where she adopted the nickname 'The Pleasure Machine'.

And before long, the British model and TV star's life was plastered across the tabloids - largely due to her high-profile romance with rugby league star Solomon Haumono - and she became a regular fixture in men's magazines.

But Gabrielle, now 45, lives a very different life decades after the ad aired in the '90s - ditching the spotlight to concentrate on her passion for skincare.

Gabrielle, who now lives in London, is an NVQ-qualified skin therapist and anti-ageing skin coach and runs her own website, The Rich Skin Club.

She offers customers customised skincare regimes, one-one-one coaching and a blog about her favourite products to use.

'I began modelling at the age of 15, long before the dawn of "Clean Beauty" brands,' she says on her site. 'So, I considered skin reactions an occupational hazard of a glamorous job for the first five years of my career.

'Then I wised up and began schooling myself on ingredient lists. This is how I discovered that it wasn't all beauty products I was allergic to, it was just the ones that were formulated with certain synthetic ingredients.'

Not only that, but Gabrielle is the global Beauty Editor at Luxuria Lifestyle International, described as 'an all-encompassing guide to the affluent lifestyle.'

The brunette bombshell has shared a number of photos of herself on her page, looking barely a day over what she did decades ago.

Her complexion appears wrinkle-free and glowing, her hair still in a similar tousled styled and her makeup still as on point as it was in her twenties. 

During the Virgin Atlantic advert that made her famous, a voiceover says, 'Step inside the pleasure machine,' before showing a a bikini-clad Gabrielle dancing around a stripper pole.

She later adopted 'The Pleasure Machine' as a nickname.

'In Australia, everyone has a nickname, so when people saw the commercial, it just stuck. I love it; I think it’s great!' she told Muscle and Fitness magazine in 2008.

She went on to appear on a number of reality shows, including Dancing with the Stars and Australian Celebrity Survivor: Vanuatu, and scored small acting roles in shows such as CSI and How I Met Your Mother.

Gabrielle also appeared 2007 film Hack and a biopic of Anna Nicole Smith.