Big Brother VIP recorded record-low numbers during Tuesday night's finale.
The last episode delivered the lowest ratings of the entire season, with just 311,000 metro viewers tuning in for the winner announcement.
This was the latest in a series of disappointing milestones for the big-budget reality show, hosted by Sonia Kruger.
Disappointing: Big Brother VIP ended with a whimper on Tuesday night as viewers tuned out for the season finale. Pictured: host Sonia Kruger
The show failed to reach more than 380,000 viewers in the five capital cities this season, and usually ranked as the third or fourth most-watched show of the night.
Tuesday's finale saw Luke Toki crowned the winner.
The former Australian Survivor star couldn't