In a segment of This Morning where sculptor Jamie Hamilton debuted his masterpieces to audiences at home, the presenters certainly put on brave faces.
While Holly called the busts 'fantastic', before going on to learn they each took two days to create, Phillip asked with hope: 'And how long before they melt?'
Hilarious: This Morning viewers were beside themselves with laughter after a rather uncanny ice sculpture of Holly Willoughby's head was unveiled on Thursday - along with that of her co-host Phillip Schofield.
Jamie replied: 'Surface details melt off in about two or three hours, but actually for that to melt away to nothing, 24 hours or more.'
The awkward exchange prompted fans to rush to their keyboards, where they flooded Twitter with their thoughts
One wrote: 'Ice sculpted Holly Willoughby is the stuff of nightmares. I don't believe for one second she was happy with that! @thismorning.'
Funny: In a segment of This Morning where sculptor Jamie Hamilton debuted his masterpieces to audiences at home, the presenters certainly put on brave faces (pictured