Jeremy Clarkson enjoys the sweet taste of success as he launches Diddly Squat ...

Jeremy Clarkson enjoyed the refreshing taste of his own beer on Thursday night as he celebrated the launch of his latest business venture at Diddly Squat Farm. 

Joined by girlfriend Lisa Hogan, the Grand Tour host, 61, revelled in the milestone moment, which comes decades after he was told at school he 'couldn't organise a p*** up in a brewery'. 

Jeremy will sell his new lager, Hawkstone, in the shop at his Diddly Squat Farm, his adventures at which have been the subject of a hit Amazon Prime series. 

And the stars of the show were out in force to support Jeremy on Thursday night. 

The presenter, who cut a casual figure in a khaki jacket and jeans, was joined by his Irish girlfriend Lisa who was wrapped up warm in a bobble hat and scarf.  

Kaleb Cooper, who Jeremy affectionately calls his 'tractor driver', was also on hand to ring in the launch.  

The former Top Gear host appeared in his element as he stacked crates of beer in the brewery.  

Speaking to The Sun, Jeremy admitted his marketing ideas have been shot down, quipping his slogan encouraging alcoholics to give his tipple a try was overruled by the Advertising Standards Authority.  

'If you're an alcoholic, don't fight it, feed it' fell foul of the regulator,' he admitted.  

'There's so much you can't say. For example, "This is a delicious breakfast beer" — they won't allow it. It's very boring. Basically, all I'm allowed to say is, "This is lager".' 

Growing the barley on his

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