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Struggling Strictly hopeful Dan Walker has been repeatedly plugging his appearance on the show in a publicity onslaught apparently aimed at staying in the line-up.
After being spared elimination once again last weekend, the Breakfast presenter mentioned his involvement to the three million viewers of the morning programme on both Monday and Tuesday.
On Thursday, he was given a 13-minute slot on The One Show with dance partner Nadiya Bychkova.
Escaped dance-off: Dan Walker was given a 13-minute slot on The One Show with dance partner Nadiya Bychkova (both pictured) amid accusations there is favouritism towards him
Rounding off his blitz of self-promotion on Friday, Walker turned up on Strictly spin-off It Takes Two – meaning he had four days of exposure to millions of viewers that his fellow contestants missed out on.
It comes amid accusations that there is favouritism towards Walker, a long-serving BBC star.
The 44-year-old last week escaped the dance-off, even though his score of 31 put him at the bottom of their leader board.
While some viewers suspect his PR push has helped