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It's a brand previously plugged by local influencers including Nadia Bartel and Skye Wheatley.
However it wasn't until Khloe Kardashian posted about Mermade Hair that the Aussie product sold out 'within hours' this weekend.
The reality TV star 'was paid a six figure sum' to advertise the hair waving product, according to the Daily Telegraph's sources.
Flying off the shelves: It wasn't until Khloe Kardashian (pictured) posted about Mermade Hair that the Aussie product sold out 'within hours' this weekend
In a gushing Saturday post, the 37-year-old sister of Kim Kardashian told her 159 million followers she was 'literally obsessed' with the product.
After the product flew off the shelves, business owner Tara Simich called it 'the biggest 24 hours of sales in Mermade history'.
The socialite made 'close to' a million dollars
