Adele's new album 30 had the biggest opening week of any record released in 2021, but it was also 75 per cent less than her previous album's first week of release.
The singer, 33, thrilled fans and critics alike with 30 which reportedly sold 838,000 copies in its first week, mostly from CDs and downloads.
The breakdown of sales came to 678,782 in CDs and downloads while streaming accounted for 152,690.
While this gives Adele the biggest opening week of any album of the year, it's a drop from the 3.8 million copies she sold of 25 when it was released in November 2015.
Sales: Adele's new album 30 had the biggest opening week of any record released in 2021, but it was also 75 per cent less than her previous album's first week of release
25, Adele's third album, went on to sell a massive 18 million copies worldwide over its first year.
The dip could partly be due to the decrease in album sales in general over the last several years as listeners turn to streaming.
According to MCR Data, album sales in the US alone went from 507 million units sold in 2007 to 102 million by 2020, with a decline seen each year in between.
Success: 25, Adele's third album, went on to sell a massive 18 million copies worldwide over its first year
It comes after Adele stated that she is a 'dying breed' in the music industry, in a chat that came shortly before she made 'crossover chart history' with her comeback song Easy On Me.
The hitmaker opened up about being in 'such a rarified place in culture', acknowledging that she and fellow superstar Drake are amongst the few who made their names before streaming.
And on Friday, Adele's Easy on Me duet with Chris Stapleton landed on the Country Airplay after its mainstream debut on the Billboard Hot 100 - a move which meant she was described as an 'artist who transcends format.'
Speaking on CBC radio show q, Adele said: 'We are a dying breed. There was like 10 of us. You know, I don't think there'll ever be that many of us again at the top doing it the way we were doing it.'
Figures: According to Showbiz411 , the breakdown of sales came to 678,782 in CDs and downloads while streaming accounted for 152,690
The hitmaker then went on to suggest that social media has played a big part in the inability to make a mark on the music industry in the modern world.
Adele added: 'We came out before streaming. We came out before all
