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A Channel 10 executive has acknowledged the network's two flagship dating shows The Bachelor and The Bachelorette 'need work' going into 2022.
Both programs bombed in the ratings this year, contributing to 10's horror year that saw its audience share plummet below commercial rivals Seven and Nine.
Beverley McGarvey, the executive vice president and chief content officer of ViacomCBS Australia and New Zealand, told Mediaweek she was looking into ways to revive The Bachelor franchise.
Improvements needed: A Channel 10 executive has acknowledged the network's two flagship dating shows The Bachelor and The Bachelorette 'need work' going into 2022. Pictured: Brooke Blurton with Darvid Garayeli on The Bachelorette
'The thing we need to do a lot of work on next year is around The Bachelor and The Bachelorette,' she said.
While Ms McGarvey acknowledged the network had a few small victories towards the end of the year with The Dog House and Celebrity MasterChef both doing well, she said the focus going forward needs to be on 10's struggling dating programs.
'So now we need to go, "What do we do with The Bachelor? Can we get it back to its glory days?"' she said.
'What do we do with The Bachelor?' Beverley McGarvey, the chief content officer of ViacomCBS Australia and New Zealand, told Mediaweek she was looking into ways to revive The Bachelor franchise. Pictured: Jimmy Nicholson and
