Adam Woodyatt came under fire on Sunday evening after making a perceived dig at fellow campmate Naughty Boy on the latest edition of I'm A Celebrity... Get Me Out Of Here!
Viewers were adamant that an underlying feud was boiling between the pair after long-serving EastEnders star Adam, 53, aimed a dig at the record producer, 36, as he embarked on his latest trial.
Naughty Boy - real name Shahid Khan - has undertaken 11 grueling trials so far, but had some assistance from Olympian Matty Lee after faring badly during his last, the Wishing Well Challenge.
Not happy: Adam Woodyatt came under fire on Sunday evening after making a perceived dig at fellow campmate Naughty Boy on the latest edition of I'm A Celebrity... Get Me Out Of Here!
Talking to the Castle Telegraph, Adam admitted he had high hopes for the diver, but was less confident in his partner.
Offering a withering assessment of the producer's ability to win stars, he joked: 'Sporty Boy is going to do alright – I’m not sure how Naughty Boy is going to do.'
However the comment didn't go down well on social media, with many viewers criticizing the actor for being 'snide and smug.'
Taking to Twitter, one enraged fan wrote: 'What the hell was that @AdamWoodyatt. Naughty Boy has brought home 10/11 stars in his challenges so far - except the one he did last night with Adam!
'So I don't know why Adam's being snide and smug. #ImACeleb.'
Catty: Long-serving EastEnders star Adam, 53, aimed a dig at the record producer, 36, as he embarked on his latest trial
Helping hand: Naughty Boy - real name Shahid Khan - has undertaken 11 grueling trials so far, but had some assistance from Olympian Matty Lee after faring badly during his last, the Wishing Well Challenge
A second added: 'Adam sounding very bitter implying Naughty Boy won't do well in the trials. Clearly he's forgotten all the trials NB has smashed where he's brought back so many stars so that camp could eat well?'
While a third carped: 'What is Adam talking about? As if Naughty Boy hasn't smashed the majority of his trials and brought so many meals into camp. One trial he doesn't get lots and suddenly it's all I don't know what he's gonna do.'
Evidently in agreement, a fourth added: 'Really Adam? WTF is his problem seriously? Every trial NB has come back with 10/11 stars bar the last night.'
While a fifth
