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She is the face of lingerie brand Ann Summers Christmas collection.
And Maura Higgins teased a hint of her enviable figure as she attended the launch in London on Wednesday.
Joined by best friend Molly Mae Hague, the Love Island beauty, 31, displayed her washboard abs in a cropped Prada white shirt.
Wow: Maura Higgins teased a hint of her enviable figure as she attended the launch of her Ann Summers Christmas collection in London on Wednesday
Maura teamed the look with light-wash frayed hem jeans and clear perspex heels.
The Irish television personality shrugged a black blazer over her shoulders and complemented her outfit with a black Dior saddle bag.
Maura pulled her brown hair back into a ponytail and enhanced her Maldives tan with a polished make-up look.
Support: Joined by best friend Molly Mae Hague, the Love Island beauty displayed her washboard abs in a cropped Prada white shirt
She's got style: Maura teamed the look with light-wash frayed hem jeans and clear perspex heels
Working it: The Irish television personality shrugged a black blazer over her shoulders and complemented her outfit with a black Dior saddle bag
Molly-Mae meanwhile opted for a more muted ensemble. The Pretty Little Thing creative director rocked a pair of cream leather leggings and an oversized blazer to the launch.
She added a boost to her height with peep toe heels and carried a Bottega Veneta handbag.
Styling her blonde locks into a sleek poker straight look, Molly-Mae appeared in good spirits as she posed solo for the cameras before joining