Spencer Matthews has opened up about his sobriety, revealing it has 'unlocked parts of me I probably didn't know were there.'
During an exclusive interview with MailOnline, the thriving entrepreneur, 33, gave an insight into his teetotalism - which he embarked on three years ago - and believes it has 'enhanced his life in many ways.'
The former Made In Chelsea star also spoke of his excitement over welcoming a third child with wife Vogue Williams, 36, as he revealed they always planned to 'move quickly' when it comes to growing their family.
EXCLUSIVE: Spencer Matthews has revealed how sobriety has 'unlocked' new parts of him as he discussed his latest venture with Coca-Cola
Discussing his attitude towards alcohol, Spencer said: 'I am not in any way anti-alcohol, but I'm more productive, I'm more proactive, I work harder. It's easier to be around and available for your family.'
'As a person, to achieve the things that I want to achieve at this stage in my life, cutting out alcohol completely was a big bonus for me.'
This has set Spencer, who first found fame on reality show Made In Chelsea back in 2011, in perfect stead for his latest venture with Coca-Cola: the Hero The Driver campaign.
It celebrates designated drivers as the unsung heroes of seasonal celebrations by offering a free second drink when they purchase a Coca-Cola Original Taste, Coca-Cola Zero Sugar or Diet Coke in up to 9,500 participating licensed venues.
Opening up: During an exclusive interview with MailOnline, the thriving entrepreneur, 33, gave an insight into his teetotalism - which he embarked on three years ago - and believes it has 'enhanced his life in many ways'
Of his 'easy decision' to get onboard, the CleanCo businessman said: 'I suppose I was an obvious choice because I don't drink alcohol. So in many ways, I am always the designated driver who feels like it's about time that we are recognised and championed!
'I think there is a stigma around not drinking, in the UK in particular.'
Spencer also praised the campaign, an apparent no-brainer for him to front, for sending the right message, particularly at this time of year.
Busy: The Lincolnshire native also juggles his time running CleanCo - his flourishing low and no alcohol company which this year expanded across the pond
He added: 'I think it's quite rare that alcohol makes you a more fun person! I know I engage with people better and at a much higher level when I don't drink alcohol.'
Not only does the Lincolnshire native juggle his time running CleanCo - his flourishing low and no alcohol company which this year expanded across the pond - he also has set his sights on tackling the five hardest foot races on earth.
He has already
