Kanye West unveiled the latest video from his massive album Donda on Monday night.
The 44-year-old rap icon dropped a short film to accompany his song Heaven And Hell during the College Football National Championship Game, which was broadcast on ESPN.
The video did double duty as an advertisement for West's new Yeezy Gap label, and it also coincided with the release of a new black hoodie, which most of the figures in the video appeared to be wearing.
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Spooky: Kanye Wets, 44, delivered an expressionistic music video for his Donda track Heaven And Hell on Monday to promote his Yeezy Gap collaboration
The Heaven And Hell video opens in an eerie city filmed in sepia-tinted black and white and shot in the old-fashioned Academy ratio, which creates a squarer image and leaves black bars on the sides, approximating the look of films from earlier in the 20th century.
The camera slowly dollies toward a metal railing as anonymous figures clad in the black hoodie pass by in slow motion.
As the camera passes over the railing, it tilts down to show more people walking below along the street, which doesn't appear to have any cars.
The footage cuts to a bus stop, where more more people are seen sitting and standing around.
Eye catching: The Heaven And Hell video opens in an eerie city filmed in sepia-tinted black and white and shot in the old-fashioned Academy ratio, which creates a squarer image and leaves black bars on the sides, approximating the look of films from earlier in the 20th century
Intriguing: The camera slowly dollies toward a metal railing as anonymous figures clad in the black hoodie pass by in slow motion
Masked figures: As the camera passes over the railing, it tilts down to show more people walking below along the street, which doesn't appear to have any cars. The footage cuts to a bus stop, where more more people are seen sitting and standing around
As West — who has legally changed his name to Ye — raps in rhythmic bursts, the video continues with a montage of various city scenes, all of which appear to take place at night.
The people in black are revealed to have sheer black masks that cover their faces completely, similar to enveloping designs that the hitmaker has worn himself in recent months.
To emphasize the surreality of the scene, one closeup shows a small child in a stroller who is also wearing the hoodie and mask combo.
Night scene: As West — who has legally changed his name to Ye — raps in rhythmic bursts, the video continues with a montage of various city scenes, all of which appear to take place at night
Somber: The people in black are revealed to have sheer black masks that cover their faces completely, similar to enveloping designs that the hitmaker has worn himself in recent months
Creepy: To emphasize the surreality of the scene, one closeup shows a small child in a stroller who is also wearing the hoodie and mask combo
The video is suddenly interrupted with what is seemingly the first glimpse of West, who is shown in closeup as he raps.
He appears to have on a black mask with a thick gold zipper running down the front of the mask.
It's not clear if the Jesus Walks rapper could even see while filming the video, as the mask only has small slits for eyes, which appear to be sewn shut.
It's unclear if the figure was actually West, or just an actor standing in for him, as his face is never glimpsed in the brief video.
Masked up: The video is suddenly interrupted with what is seemingly the first glimpse of West, who is shown in closeup as he raps. He appears to have on a black mask with a thick gold zipper running down the front of the mask
