Mark Wahlberg is launching a tequila brand after George Clooney, The Rock and Kendall Jenner did it first.
The Ted star, 50, has announced his collaboration with Flecha Azul, which was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez, and revealed his reason for investing was the passion the pair showed him for their unique alcoholic drink.
'It's funny because when it was first mentioned to me I said, "Absolutely not,"' the actor told CNN Business.
He is heading into a lucrative market: Mark Wahlberg is launching a tequila brand, he announced this week on Instagram
'You have all these other people out there claiming to have gone to Mexico and created tequila and cultivated agave and all this stuff,' he added.
'They were like, "This is not what that is, we have two amazing guys who are really young and like minded."'
The husband of Rhea Durham added, 'I said I want to put my money where my mouth is and cut a big check and get involved with your brand and utilize all of my resources... everything that we have we are going to tap into and utilize to make sure this brand is as successful as possible.'
His tequila team: The Ted star, 50, has announced his collaboration with Flecha Azul, which was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez
He said on Instagram: 'Excited to share my latest project @flechaazultequila.'
The former rapper then shared: 'When I met founders @abrahamancer and @aronhmarquez and tried Flecha Azul, I knew they had something special on their hands.
'Handcrafted in Jalisco, Mexico from 100% estate-grown Blue Weber Agave, this tequila is ultra-premium and really honors their Mexican roots. I knew I wanted to share their amazing product with the rest of the world. I can’t wait for you to try it. Cheers!'
The product: 'You have all these other people out there claiming to have gone to Mexico and created tequila and cultivated agave and all this stuff,' he added. 'They were like, "This is not what that is, we have two amazing guys who are really young and like minded"'
The Hollywood hunk put pen to paper as the brand's principle investor in 2021 and he was able to visit the brand's distillery in Jalisco, Mexico, which has been owned and operated by a local family since 1840.
Flecha Azul sells five different types of tequila: Blanco, Reposado, Anejo, Cristalino and Extra Anejo. The drinks are currently available in California, Texas, Nevada and Georgia but they will be available across the US later this year.
Wahlberg accepts that he is entering a market which is already occupied by some famous faces, such as George
