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She's a daytime TV fashion icon whose eye-catching outfits can spark a high-street sales boom, but Holly Willoughby has called time on women being judged for their wardrobe choices.
The This Morning presenter's comments are likely to be cheered by female fans, even though her lucrative deals to promote fashion brands have led to an online industry devoted to encouraging women to ape her style.
The 40-year-old, who will star in ITV reality show Dancing on Ice tonight alongside Strictly Come Dancing's Oti Mabuse, spoke of her frustration when comparisons were made between the outfits worn by the two women.
Lady in red: Holly Willoughby strikes a pose in a classy burgundy off-the shoulder number with a low slit
Fits like a glove! Ms Willoughby in an elegant pale blue one-shouldered column by Safiyaa
Asked if viewers were likely to see some kind of 'frock-off' battle, she replied: 'I think women can exist on a panel
