Scream, the fifth installment of the slasher franchise, nabbed the No. 1 spot at the box office over the four-day holiday weekend with a projected $36M gross across 3,664 theaters.
It's an impressive debut for the old horror movie series originated by late, great Wes Craven way back in 1996.
And Scream is not just scary as it currently holds a 75% critic approval rating (out of 189 reviews) and an 85% audience score on Rotten Tomatoes.
The return of Ghostface! Scream, the fifth installment of the slasher franchise, nabbed the No. 1 spot at the box office over the four-day holiday weekend with a projected $36M gross across 3,664 theaters
Deadline reported that the success was partially due to savvy marketing tie-ins with Airbnb, Visible, Urban Outfitters, Spotify, Fanta, OXXO, Cereal Killer Café.
The cast, like Courteney Cox, used their millions of social media followers to drum up interest in the continuation - which was heavily promoted on Twitter, Instagram, Reddit, TikTok, YouTube, and Facebook.
Director Matt Bettinelli-Olpin tweeted a 'huge thank you to everyone going to see Scream opening weekend.'
And co-director Tyler Gillett hoped that everyone had 'as much fun watching it as we did making it.'
26 years later! It's an impressive debut for the old horror movie series originated by late, great Wes Craven way back in 1996
Critical acclaim: And Scream is not just scary as it currently holds a 75% critic approval rating (out of 189 reviews) and an 85% audience score on Rotten Tomatoes
'ScareBnB!' Deadline reported that the success was partially due to savvy marketing tie-ins with Airbnb (pictured), Visible, Urban Outfitters, Spotify, Fanta, OXXO, Cereal Killer Café
