She has been blazing the promo trail with a series of sexy snaps to plug her incredible Savage X Fenty's unisex Love On the Edge collection.
And Rihanna continued to flaunt her collection as she posed up a storm in the latest images from the campaign - this time rocking a stunning pastel set - as she was joined by a legion .
The hitmaker-turned-business mogul, 33, wore a lace-up bralet in a delicate pink and orange hue paired with high-waisted bottoms and staggering heels.
Own best advertisement: Rihanna continued to flaunt her Savage X Fenty's unisex Love On the Edge collection as she posed up a storm in the latest images from the campaign
Rihanna was displaying every inch of her famous curves as she posed up a storm for the sexy snaps, with her full figure enhanced by her self-designed look.
The lace-up detailing on the lingerie tied in with the other looks in the collection, yet her pastel colouring stood out against the other stars' red looks.
She was joined on-set by Lourdes Leon, Quannah, Souizz, Alva Claire and Evan Leff.
Rihanna launched her popular Savage X Fenty brand in 2018 in an effort to providing more inclusive sizing and colors.
Love On The Edge: The hitmaker-turned-business mogul, 33, wore a lace-up bralet in a delicate pink and orange hue paired with high-waisted bottoms and staggering heels
Love On The Edge: She posed with Souizz, Alva Claire, Lourdes Leon, Evan Leff, Rihanna, and Quannah Chasinghorse (L-R)
So far, the brand has increased in popularity with online-only sales, but the songstress is planning to increase the brand's profile by opening five new brick-and-mortar stores in 2022.
Earlier in January, the brand announced upcoming store openings in Los Angeles, Las Vegas, Houston, Philadelphia, and Washington, D.C., though the specific