Amber Gill has been warned by the Advertising Standards Authority for breaking advertising rules on Instagram.
The Love Island star, 24, who boasts 2.5million followers, has been placed on the watchlist this week and will be carefully monitored over the next three months to see if she declares when she is doing a sponsored post.
Influencers who are paid to promote products on their pages are supposed to declare when it is an advertisement with #ad, to ensure consumers are not being misled.
Warning: Amber Gill has been warned by the Advertising Standards Authority for breaking advertising rules on Instagram
If Amber fails to stick to the rules she could be reported to Trading Standards and have her Instagram page shut down.
The ASA said: 'Our rules are clear: it must be obvious to consumers before they read, 'like' or otherwise interact with a social media post if what they are engaging with is advertising.
'Amber Rose Gill has been added to our non-disclosure webpage for routinely failing to flag ads on her Instagram profile and will remain on there for a minimum of three months. She will be subject to enhanced monitoring and, if she continues to fail to disclose ads, we will consider further sanctions.'
Caution: If Amber fails to stick to the rules she could be reported to Trading Standards and have her Instagram page shut down
'This includes working with social media platforms to have content removed or refer influencers to statutory bodies such as Trading Standards for consideration of statutory action including possible fines.'
Love Island's Anna Vakili and twins Jess and Eve Gale are among six reality stars who have been named and shamed for breaking Instagram advertising rules.
The Advertising Standards Authority revealed Belle Hassan, Jodie Marsh and Francesca Allen have also been reprimanded after ignoring 'repeated warnings and help and guidance on sticking to the rules'.
Caught: Love Island's Anna Vakili (pictured) and twins Jess and Eve Gale are
