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Eamonn Holmes has claimed that ITV are 'heavily' advertising Good Morning Britain for the first time in response to his GB News programme 'impacting their viewers'.
The presenter, 62, left ITV and his This Morning hosting gig late last year and is now fronting a breakfast show on GB News with Isabel Webster.
On Wednesday Eamonn responded to a tweet from a viewer who wrote: 'Just seen @BBCBreakfast being advertised for the first time ever on the BBC. @EamonnHolmes & Isobel Webster on @GBNEWS breakfast must be having one hell of an impact on their viewing figures.'
Awkward: Eamonn Holmes has claimed that ITV are 'heavily' advertising Good Morning Britain for the first time in response to his GB News programme 'impacting their viewers'
Eamonn replied: 'Not the first to say this... GMB advertising heavily as well . Whatever you do stay strong folks and stay with @GBNEWS.'
ITV, BBC and Eamonn have been contacted by MailOnline for comment.
Eamonn and Isabel fronted their first show at the start of January and the broadcaster admitted he 'didn't sleep a wink' beforehand.
Big move: The presenter, 62, left ITV and his This Morning hosting gig late last year and is now fronting a breakfast show on GB News with Isabel Webster
Opinions: On Wednesday Eamonn responded to a tweet from a viewer who wrote: 'Just seen @BBCBreakfast being advertised for the first time ever on the BBC. @EamonnHolmes & Isobel Webster on @GBNEWS breakfast must be having one hell of an impact on their viewing figures'
He said: 'I need to make a long-term plan about how to get up in the morning. I didn't sleep a wink last night.
'My kids brought me a fancy alarm clock. It went off and I
