Kendall Jenner's 818 Tequila is named the top new spirit brand introduced in ...

Kendall Jenner's 818 Tequila is named the top new spirit brand introduced in ...
Kendall Jenner's 818 Tequila is named the top new spirit brand introduced in ...

Kendall Jenner’s 818 Tequila has officially been named the number one new spirit brand introduced in 2021.

In seven months since the launch, 818 has shipped over 1.5M bottles of tequila to date and is growing fast, according to a press release.

Jenner is just one of the celebrities who have entered the hot tequila market. Others are George Clooney and Rande Gerber with Casamigos, The Rock with Teremana and Mark Wahlberg with Flecha Azul.

Tops: Kendall Jenner’s 818 Tequila has officially been named the number one new spirit brand introduced in 2021

Tops: Kendall Jenner’s 818 Tequila has officially been named the number one new spirit brand introduced in 2021

Founded by Kendall, 818 Tequila is an award-winning, hand-crafted tequila brand 'committed to uplifting the women and men who make it,' according to a press release.

'Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won 16 blind tasting awards across six major industry competitions,' it was added.

Sustainably produced from one hundred percent Weber Blue agaves, 818 Tequila features three variations: Blanco, Reposado and Añejo. 

Tequila Queen: In seven months since the launch, 818 has shipped over 1.5M bottles of tequila to date and is growing fast, according to a press release

Tequila Queen: In seven months since the launch, 818 has shipped over 1.5M bottles of tequila to date and is growing fast, according to a press release

Last year she told Forbes: 'I was intrigued by tequila because my parents really loved it. It was celebratory in our household. When I got older, I started exploring the space... And I was always trying wide varieties of tequila.'

And she added: 'Coming from such a female dominated family, all of my sisters have their businesses. I've been really inspired by that my entire life. I was always watching my sisters do their thing and have their partnerships and businesses… so it's always been very highly female-driven, and entrepreneurial, in my family. That's been really inspiring for me.'

The 25-year-old model has previously faced backlash amid claims of cultural appropriation.

She disputed the narrative on The Tonight Show Starring Jimmy Fallon where she stated that she was actually giving back to the people in the area where 818 is made.

'At our distillery, which I was just at the other day, we found a way to take the agave waste, the agave fibres and the water waste, and build this sustainable brick that we are actually donating back to the community of Jalisco,' the Vogue model shared. 

She soars: Founded by Kendall, 818 Tequila is an award-winning, hand-crafted tequila brand 'committed to uplifting the women and men who make it,' according to a press release

She soars: Founded by Kendall, 818 Tequila is an award-winning, hand-crafted tequila brand 'committed to uplifting the women and men who make it,' according to a press release 

And the daughter of Kris Jenner added: 'Along with saving the planet it's important for us to be friendly to the community as well. We're donating them and building homes for people that need homes.'

Kendall also faced other negative claims regarding her brand. In May Nick Matzorkis, the CEO of Tequila 512, pointed out the striking resemblance Jenner's tequila had to his own. 

He wrote in a now-deleted message on social media: 'Note the similarities including the color, the name and it is made in the same distillery in Tequila Mexico as ours.'  

Good quality: 'Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won 16 blind tasting awards across six major industry competitions,' it was added

Good quality: 'Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won 16 blind tasting awards across six major industry competitions,' it was added

Facing backlash: The 25-year-old model has previously faced backlash amid claims of cultural appropriation. She disputed the narrative on The Tonight Show Starring Jimmy Fallon where she stated that she was giving back to the people in the area where 818 is made

Facing backlash: The 25-year-old model has previously faced backlash amid claims of cultural appropriation. She disputed the narrative on The Tonight Show Starring Jimmy Fallon where she stated that she was giving back to the people in the area where 818 is made

However, he subsequently clarified his statement and said that he was not accusing Kendall of doing anything wrong.

He told TV station KXAN: 'To be clear, the post does not accuse them of "stealing our idea," but does point out obvious undeniable similarities.

But 818 has moved on. And the brand is branching out.

Her day job is to pose: The star is seen modeling for Messika this month

Her day job is to pose: The star is seen modeling for Messika this month

818 Tequila has also dropped a limited edition merchandise collection to help support 'sustainability efforts' and 'rural Mexican communities' where her tequila is made.

'Instead of a traditional merch drop, 818 Tequila is continuing their mission of giving back to

read more from dailymail.....

NEXT Sunday 15 May 2022 09:07 PM Madison Beer bares her flat stomach in a crop top as she checks out a farmers' ... trends now