Married At First Sight Australia is a global phenomenon.
But it seems some things were lost in translation when the new season premiered on American cable network Lifetime last week.
The show may only be two episodes in, but U.S. viewers are already confused by the lack of diversity, ear-splitting music volume and excessive lip filler.
Why Americans are furious about MAFS Australia: Viewers complain about the lack of diversity and 'fake lips' as the show is picked up by U.S. network Lifetime. (Pictured: Domenica Calarco)
The main bugbear for Americans was the mostly white line-up of brides and grooms.
In the U.S., racially diverse casts are common on reality TV, and there are usually several black, Asian or mixed-race couples on MAFS America.
'No POC [people of colour]. I won't be watching,' one American viewer wrote on Instagram after the MAFS Australia season premiere March 30.
'No POC': The main bugbear for Americans was the mostly white line-up of brides and grooms
Response: One person said 'that's just the demographics' in Australia, but others disagreed, arguing the producers should have made more of an effort
Coming soon: A viewer from Australia said there were more participants to be revealed, including 'a gorgeous Asian girl and a couple of mixed Asians'
Diversity: While there were no black people on MAFS Australia this year, the Asian community was represented by Selina Chhaur, who is half-Cambodian and half-Chinese; Ella Ding (pictured), whose surname suggests she is half-Chinese; and Al Perkins, who is half-Malaysian
'Are there no Spanish, black or Asian people in Australia?' another asked. 'Every season they all look the same.'
One person said 'that's just the demographics' in Australia, but others disagreed, arguing the producers should have made more of an effort.
However, a viewer from Australia said there were more participants to be revealed, including 'a gorgeous Asian girl and a couple of mixed Asians'.
'Does anyone have real lips?' The Aussie brides' fondness for Botox and lip filler was criticised by Americans, some of whom also said they couldn't understand the stars' thick accents
'Love and drama come in waves': Lifetime, which airs the American version of Married At First Sight, has been the U.S.
