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The boss of Channel Seven has hit back at reports the network does not have the cash to hold onto the AFL broadcast rights.
James Warburton, the CEO of Seven West Media, told a conference in Sydney on Wednesday that the network is the national leader in the total television market, with earnings of between $335million and $340million.
Seven is said to be facing a serious challenge from streaming giants Amazon Prime Video and Paramount+ once the AFL rights lapse after 2024.
Still in the game: James Warburton (pictured), the CEO of Seven West Media, has hit back at reports the network does not have the cash to hold onto the AFL broadcast rights
The AFL is the richest media deal in Australian sport, currently worth $946million over 2023 and 2024.
Mr Warburton said Seven's relationship with the league is strong and negotiations are continuing, reports The Australian.
The deal with the AFL for now
