The Today Show has lost another ratings battle.
The breakfast television program came third after rivals, Channel Seven's Sunrise on and ABC's News Breakfast, every day this week, reported The Guardian.
The ratings slide was documented by OzTAM, marking more bad news for the show.
Low views: The Today Show has lost another ratings battle. The breakfast television program came third after rivals, Channel Seven's Sunrise on and ABC's News Breakfast, every day this week, reported The Guardian. Pictured: Allison Langdon
It comes after Karl Stefanovic and Allison Langdon were been told to 'shape up or ship out' ahead of the ratings season next week.
According to a report in The Sunday Telegraph, executives are planning on throwing 'everything but the kitchen sink' at the program.
A source close to the breakfast show says bosses are planning to make a number of changes including Scherri-Lee Biggs as permanent weather presenter.
Big year: Today's Karl Stefanovic and Allison Langdon (both pictured) have been told to 'shape up or ship out' after losing the overall ratings war last year, according to a report in The Sunday Telegraph - amid talk of some big changes for the Nine breakfast show
Entertainment reporter Brooke Boney could also be made a 'roving reporter' for the show, according to the report.
However, the source told the publication it isn't bad news for the show with Nine saying it has found its 'mojo' again this year.
'Today has found its mojo,' the one source said.
Strong competition: 'Even though they didn't win overall last year, Today had a pretty successful 2021 and claimed wins on the east coast in some markets,' the source said
The source went on to say the program won a number of wins in the east coast market last year.
'Even though they didn't win overall last year, Today had a pretty successful 2021 and claimed wins on the east coast in some markets,' they added.
The source finished by saying the pair will provide 'strong competition' this year.
Despite Sunrise winning the 18-year breakfast war
