Gemma Collins has teamed up with Durex to release a range of sex toys to break down the stigma of self-love.
The former TOWIE star, 41, took to Instagram to announce the sex-positive partnership with a short video on Friday evening.
In the clip, a glamorous Gemma spoke to the camera and questioned: 'Guys it's 2022, why do we get so awks about self-love huns?'
New partnership: Gemma Collins has teamed up with Durex to release a range of sex toys to break down the stigma of self-love
'It's so important to take some time for yourself, if you know what I mean', she cheekily quipped.
She signed off: 'Let's talk about toys baby!'
She revealed she's working with the brand with the launch of three new vibrators, and wants to destigmatize the use of sex toys.
Captioning the video, she wrote: 'It's all about self-love baby & @durex. Not to be awks, but it's 2022 - why is self-love still a taboo topic? And when I mean "self-love" I mean a little bit more than a glam day - and that's coming from me!
Teaming up: The former TOWIE star, 41, took to Instagram to announce the partnership with a short video
'I am SO proud and excited to be able to share that I'm working with @durex to support the launch of its new Sex Toy range with 3 amazing new vibrators.
'Self-love and the use of sex toys in ALL forms is so empowering. If you’re married, single, in a situationship, whatever, anyone and everyone is welcome. Help me break the self-love taboo!'
Nikki Hayward, Wellness Category Manager at Durex, said: 'We are thrilled to have partnered with Gemma Collins on the launch of a new exciting range of sex toys from Durex.
Self-love: Captioning the video, she wrote: 'It's all about self-love baby & @durex. Not to be awks, but it's 2022 - why is self-love still a taboo topic? And when I mean "self-love" I mean a little bit more than a glam day - and that's coming from me!'
'We love how empowered Gemma feels about achieving the pleasure she knows she deserves for herself – and want everyone else to feel the same.
'Durex hopes to encourage us all to have more open and honest conversations about masturbation and the use of sex toys whether on your own or with someone else. We hope that people can shake off the stigma and ditch the taboo, feelings of shame and embarrassment on
