Monday 9 May 2022 02:08 AM Seven News: Billboard on Parramatta Road written in Latin instead of English trends now
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Seven News is a regular ratings winner for Australia's leading television network.
But the free-to-air broadcaster suffered an embarrassing publicity fail last week when one of its electronic billboards was rolled out with a glaring mistake.
The sign over Sydney's Parramatta Road showed newsreader Mark Ferguson's face alongside the Latin text 'LOREM IPSUM DOLOR SIT AMET CONSEC ETUR.'
Faux pas: Channel Seven suffered an embarrassing publicity fail when one of its billboards was rolled out with a glaring mistake. (Pictured: Seven News Sydney anchor Mark Ferguson)
The text, which comprised a nonsensical Latin phrase, is commonly used as placeholder copy in graphic designs, reports The Australian.
It is almost always intended to be replaced before the final product is displayed; however, an apparent oversight saw the billboard rolled out over the busy thoroughfare without the text having been substituted.
Channel Seven insiders said it was 'a stuff-up from the billboard company' rather than the fault of the network.
