Wednesday 18 May 2022 09:16 AM Gemma Collins follows in the footsteps of Gary Lineker and is set be the face ... trends now
Gemma Collins has reportedly put pen to paper on a big-money deal to be the face of Walkers Crisps.
The 40-year-old who celebrated her New Look clothing launch on Monday night will follow in the footsteps of Gary Lineker in one of her most high-profile and lucrative gigs to date.
The Match Of The Day host was the face of the snack firm from 1995 onwards, making more than 150 commercials.
Gemma Coillins has reportedly landed one of her most high-profile and lucrative gigs to date appearing in a Walkers Crisps campaign.
An advertising insider told The Sun: 'Gemma is so sought after by companies because she's both glamorous and down to earth, and people really seem to connect with her.
'That's a perfect combination for big brands who need to appeal to a mass market — just like Gary used to for more than two decades.'
The source added: 'The adverts are guaranteed to be some hilarious take on The GC's big personality — and she's a self-confessed fan of grab bags.'
Crispy: Gary Lineker was the face of the snack firm from 1995 onwards, making more than 150 commercials
Gemma's new role with Walkers will see her follow in the footsteps of stars like I’m A Celebrity winner Emily Atack and telly host Paddy McGuinness.
The exciting news comes after she was supported by boyfriend Rami Hawash as she attended the launch of her New Look clothing range in London earlier this week.
The Diva Forever star, who recently denied she was engaged to her partner, looked elegant as she modelled one of her own designs.
Gemma opted for a sweeping patterned summer dress with a notably bohemian twist as she enjoyed a glass of champagne at the celebratory event.
In good company: Gemma was supported by boyfriend Rami Hawash as she attended the launch of her New Look clothing range in London on Monday
The former TOWIE star layered the garment over a bold baroque-style blouse, which too sported pastel shades.
The blonde beauty, who recently lost
