Sunday 22 May 2022 11:22 AM Kourtney Kardashian Travis Barker's wedding is sponsored by Dolce & Gabbana in ... trends now
The lavish showbiz wedding of Kourtney Kardashian and Travis Barker is being sponsored by luxury fashion house Dolce & Gabbana in an exclusive deal, MailOnline can reveal.
Members of the Kardashian and Jenner clans have been repeatedly photographed in expensive Dolce & Gabbana outfits in the run up to the ceremony which is being held later today in the Italian seaside village of Portofino.
The worldwide coverage of the reality stars showcasing the brand’s clothes against the idyllic backdrop of the Italian Riviera is set to give millions of pounds worth of free publicity to Dolce & Gabbana which has been hit by controversies in recent years.
Dolce Vita: The lavish showbiz wedding of Kourtney Kardashian and Travis Barker is being sponsored by luxury fashion house Dolce & Gabbana in an exclusive deal, MailOnline can reveal, pictured the bride's mother Kris Jenner in D&G this weekend
As part of the deal, guests will be ferried from their hotels to Portofino harbour late this afternoon in a fleet of four classic wooden Riva speedboats, furnished with Dolce & Gabbana accessories including animal print cushions and towels.
Guests will then only have to walk a short distance into a tunnel in a nearby hillside where they will be able to access a lift to carry them up to the spectacular Castello Brown fortress where the ceremony is taking place.
MailOnline can reveal that the Italian fashion house has been closely involved in organising every aspect of the lavish wedding celebrations which has been described as the showbiz event of the year.
Sponsorship: A pop up Dolce & Gabbana shop, describing itself as a Galleria d’Arte, opened three days ago on the market square piazza beside the harbour in Portofino to capitalise on the public interest in the wedding
Staff from the company’s base in Milan have been sent to the resort in recent days to oversee preparations, and have been put up in local hotels.
Kourtney, 43, and heavily tattooed Blink-182 drummer Travis, 46, have also been staying on the superyacht Regina d’Italia which is believed to be owned by Stefano Gabbana, the co-founder of Dolce & Gabbana.
The yacht has been conveniently anchored offshore next to Portofino, just a short boat ride from Castello Brown and a neighbouring house which have been hired for the celebrations.
Staff carrying black bags and cases emblazoned with the name Dolce & Gabbana have also been seen making their way into the medieval castle which overlooks Portofino harbour and has spectacular views over the Mediterranean.
Several clothes in suit bags, labelled as being for Travis, were conveniently pictured next to a Dolce & Gabbana shopping bag before being carried up a steep garden path into the rented house as preparations continued on Friday.
D&G fans: The worldwide coverage of the reality stars showcasing the brand’s clothes against the idyllic backdrop of the Italian Riviera is set to give millions of pounds worth of free publicity to Dolce & Gabbana- pictured Kourtney in her dolce wedding dress from her and Travis' legal ceremony in California last weekend
Nice ride! As part of the deal, guests will be ferried from their hotels to Portofino harbour late this afternoon in a fleet of four classic wooden Riva speedboats, furnished with Dolce & Gabbana accessories including animal print cushions and towels
Prep: Staff from the company’s base in Milan have been sent to the resort in recent days to oversee preparations, and have been put up in local hotels
Ready and waiting: The boats will ferry guests to the ceremony venue, where they will then only have to walk a short distance into a tunnel in a nearby hillside where they will be able to access a lift to carry them up to the spectacular Castello Brown
Hard at work: Staff have been busy furnishing the boats in Portofino harbour
A pop up Dolce & Gabbana shop, describing itself as a Galleria d’Arte, opened three days ago on the market square piazza beside the harbour in Portofino to capitalise on the public interest in the wedding.
An insider working for Dolce & Gabbana confirmed to MailOnline: ‘The opening of the shop is entirely due to the wedding.’
The staff member added that the shop would remain open for three months, stocking items from current collections, to promote the brand to well-heeled tourists who flock to the idyllic fishing village.
Pop up shop: An insider working for Dolce & Gabbana confirmed to MailOnline: ‘The opening of the shop is entirely due to the wedding' with the store decking out guests
Signature prints: Each boat has been furnished with a different theme, with a leopard print filled vessel seen here
Not long to go: The US couple are due to wed in the fortress overlooking Portofino on Sunday according to reports
Fleet of staff: The Kardashians and Jenners have always been big fans of the Italian label, seemingly shrugging off criticism of Stefano Gabbana who once referred to them as ‘the most cheap people in the world’ in an Instagram comment
A member of staff at the shop, earlier smiled when a MailOnline reporter asked about the brand’s link up with the Kardashians, saying: ‘They are friends of the house’.
Asked about the Kardashians staying on his boss’s lavishly furnished 213ft yacht worth around £50million, he added with a grin: ‘He loves to have guests’.
Dolce & Gabbana has not officially responded to requests from Mailonline to explain the sponsorship deal for the wedding.
Today’s ceremony will be the third time that mother-of-three Kourtney and Travis have got ‘married’.
Major deal: Dolce & Gabbana has been working hard in recent years to escape the fall out from a string of scandals which led to the brand being accused of racism and homophobia
Controversy: Gabbana and fellow founder Domenico Dolce who are openly gay also faced a furious backlash in 2015 when they spoke out against gay fathers having children through surrogate mothers.
The couple had their first small wedding in Los Angeles after the Grammys last month and legally tied the knot last Sunday in Santa Barbara, California.
Kourtney was unsurprisingly seen in a Dolce & Gabbana wedding dress in black and white pictures of her big day which she released after the intimate ceremony in Santa Barbara.
The Kardashians and Jenners have made very public displays of support for Dolce & Gabbana in recent days by wearing the brand’s clothes in the run up to the wedding.
Some of the clothes have been vintage items which would have been hard to source, according to fashion industry insiders.
Dolce & Gabanna has been quick to capitalise on the reality stars giving their apparent backing to the brand by retweeting pictures of them walking around Portofino in their outfits.
Kourtney and her sisters Kim Kardashian, Khloé Kardashian, Kylie Jenner and Kendall Jenner were all seen in vintage Dolce & Gabbana gear when they arrived in the village for a pre-wedding meal on Friday night.
Their display of support for the label continued on Saturday when Kim, 41, was photographed in the a Dolce & Gabbana black maxi dress as she walked barefoot around Portofino on her way to engagements in the morning and early evening.
Khloé, 37, also wore a sensational thigh skimming chocolate brown mini dress paired with statement knee high boats as she strutted around the harbour, showcasing her famous curves.
Deal worth millions: Dolce & Gabanna has been quick to capitalise on the reality stars giving their apparent backing to the brand by retweeting pictures of them walking around Portofino in their outfits
She later updated her Instagram site which has 244 million followers by posting picture of herself in the figure hugging outfit as she posed in the cockpit of a yacht and on a balcony.
Kourtney also stepped out in a dress from the label, bearing an image which appeared to be the Virgin Mary, paired with a short black veil with blue lace trim, black gloves and matching strappy sandals
The sisters’ mother Kris Jenner, 66, has also regularly been stepping out in Dolce & Gabbana outfits, and posting pictures on her social media.
The Kardashians and Jenners have always been big fans of the Italian label, seemingly shrugging off criticism of Stefano Gabbana who once referred to them as ‘the most cheap people in the world’ in an Instagram comment.
Seeing stars! Kris Jenner, 66. rocked a glamorous look as she attended a Dolce & Gabbana pop-up in the Italian village of Portofino on Friday
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