Wednesday 29 June 2022 12:24 AM Kim Kardashian HITS BACK at lawsuit over SKKN trademark trends now
Kim Kardashian and her attorney are hitting back over claims that her skincare line SKKN BY KIM is a trademark infringement of the similarly named brand SKKN+ used by small business owner Cydnie Lunsford.
Lawyers for Lunsford first served Kardashian, 41, with a cease-and-desist letter last July, claiming that her Brooklyn-based company Beauty Concepts LLC has provided salon and skin care services under the name SKKN+ since July 2017.
However, a statement from Kardashian's lead attorney Michael Rhodes to DailyMail.com on Tuesday calls it nothing more than a 'shakedown effort' from Ms. Lunsford and legal team to 'damage her name and reputation' and leverage a large settlement.
Under fire: Kim Kardashian has hit back at a lawsuit over her SKKN skincare line trademark as her team say 'we've done nothing wrong'
Lunsford and her legal team have accused Kardashian of trying to use her celebrity to bully a small business for the rights to use the trademark, TMZ reports.
Beauty Concepts states that it is a 'Black and woman-owned business' the survived the pandemic and opened a store 'only to learn [Kim Kardashian] was launching her new brand with a strikingly similar name,' per the report.
They claim in their docs that after allegedly reaching out to Kardashian, they were ignored by her team who pushed ahead with the SKKN launch.
This lawsuit is not what it seems. SKKN BY KIM is a new brand that follows in the footsteps of Ms. Kardashian's successful KKW line of products. Building on independent research and development, her company filed a trademark application for SKKN BY KIM to protect the new branded products. This prompted the current shakedown effort.
Mid-last year, we received a letter from Beauty Concepts, an esthetician studio in Brooklyn owned by Ms. Lunsford. We applaud Ms. Lunsford for being a small business owner and following her dreams. But that doesn’t give her the right to wrongfully claim that we've done something wrong. In its letter, Beauty Concepts claimed to own rights to a logo made up of SKKN+, and had just filed for trademark protection for that logo. The business was a one-person shop offering facials from a single Brooklyn location. The salon had no signage and was by appointment only. To our knowledge, Beauty Concepts sold no products under the SKKN+ name.