Wednesday 6 July 2022 12:24 AM Minions: The Rise of Gru tops the Australian box office trends now
Minions: The Rise of Gru flew to the top of the Australian box office in its second week, grossing $8.1million this past weekend and more than $17million to date.
However, the children's movie isn't just popular in the box office, as it has also become a bizarre internet meme.
Since its premiere, a new trend has swept TikTok in which large groups of young men don formalwear to screenings of the film.
Minions: The Rise of Gru flew to the top of the Australian box office in its second week, grossing $8.1million this past weekend and over $17million to date
The 'Gentleminions' trend sees the men wear dark suits and ties instead of casual clothes when they go to see the new animated film.
In several viral videos shared on the social media app, the men, usually teenagers, join their friends to descend upon their local cinemas in their finest garb.
They walk stoically in file and ride escalators in formation, showing no emotion, as they make their way through shopping centres to their nearest Minions screening.
Since its premiere, a new trend has swept TikTok in which large groups of young men don formalwear to screenings of the film. (Pictured: an example of the 'Gentleminions' trend)
Once inside the cinema and viewing the film, they sit together in a row, throwing Minions symbols with their hands and showing their appreciation by clapping.
The idea behind the trend is simply that it's amusing for viewers to see formally attired young men appearing to take a children's film so seriously.
However, their viewing of the movie has been deemed 'ironic enjoyment' and the groups are attending the animated feature for a laugh, as well as to film the meme-worthy videos for TikTok.
The 'Gentleminions' trend sees large groups of young men don formalwear, usually dark suits and ties, to attend screenings of Minions: The Rise of Gru
While
