Tuesday 2 August 2022 11:09 PM Jennifer Lopez, 53, feels so good because she takes care of her skin trends now

Tuesday 2 August 2022 11:09 PM Jennifer Lopez, 53, feels so good because she takes care of her skin trends now
Tuesday 2 August 2022 11:09 PM Jennifer Lopez, 53,  feels so good because she takes care of her skin trends now

Tuesday 2 August 2022 11:09 PM Jennifer Lopez, 53, feels so good because she takes care of her skin trends now

Jennifer Lopez shared a new video to her JLo Beauty Instagram page on Tuesday.

The 53-year-old looker wore a white dress as she talked up her new Booty product which she says will make a woman's body look different instantly.

And she added that it is 'all about confidence' for women which she hopes to provide with her products that she made with the help of 'chemists.'

New Jenny: Jennifer Lopez shared a new video to her JLo Beauty Instagram page on Tuesday

New Jenny: Jennifer Lopez shared a new video to her JLo Beauty Instagram page on Tuesday

Glow: The 53-year-old looker wore a white dress as she talked up her new Booty product which she says will make a woman's body look different instantly

Glow: The 53-year-old looker wore a white dress as she talked up her new Booty product which she says will make a woman's body look different instantly

'The power of JLo Beauty… now for body. #JLoBody is a clinically tested, high-performance skincare line for the body that delivers results you can instantly see and feel — and they just get better over time.'

The day before she posted two new images to her JLo Beauty Instagram page.

The siren, who was enjoying her birthday celebration in Europe with her new husband Ben Affleck last week - was seen in a black once piece swimsuit that highlighted her impressive figure.

'When developing a product for the Booty, we knew we had to address the obvious — we want people to feel beautiful and confident in the skin they’re in,' she said.

Thanks Lopez: 'When developing a product for the Booty, we knew we had to address the obvious ¿ we want people to feel beautiful and confident in the skin they¿re in,' she said

Thanks Lopez: 'When developing a product for the Booty, we knew we had to address the obvious — we want people to feel beautiful and confident in the skin they’re in,' she said

Chem lab: And she added that it is 'all about confidence' for women which she hopes to provide with her products that she made with the help of 'chemists'

Chem lab: And she added that it is 'all about confidence' for women which she hopes to provide with her products that she made with the help of 'chemists'

'We knew we could measure efficacy and prove the science, but it was equally as important to measure the user perception and prove increased confidence… 

'And we did just that with FIRM + FLAUNT™ Targeted Booty Balm. In fact, 76% of FIRM + FLAUNT users agreed their confidence was restored!*'

It was added: '*Based on an 8-week user-perception study.'

 Last week she was seen in a white suit.

The siren was seen in a semi sheer white swimsuit as she pushed her new body product, a $65 booty balm. 

Power: 'The power of JLo Beauty¿ now for body. #JLoBody is a clinically tested, high-performance skincare line for the body that delivers results you can instantly see and feel ¿ and they just get better over time'

Power: 'The power of JLo Beauty… now for body. #JLoBody is a clinically tested, high-performance skincare line for the body that delivers results you can instantly see and feel — and they just get better over time'

'All the power and science behind JLo Beauty now for body,' said the star in her caption.

The site added: 'We’ve taken skincare beyond the face by developing CLINICALLY TESTED bodycare that’s intentional, targeted and delivers real results.

'We stand behind the strength of confidence and the strength of our claims. This is seriously sexy science at any age.'

The day before she was seen completely nude in an image, 

While promoting JLo Beauty's latest product, the global superstar  posed completely nude with and flashed flashed major sideboob while revealing her incredibly toned figure to the world. 

'We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and

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