Tuesday 9 August 2022 03:04 PM Kim Kardashian wears metallic latex crop top to promote new Beats By Dre trends now
Kim Kardashian has posed in some sexy metallic latex workout ensembles for a new campaign with Beats By Dre as she gets back to business following her recent split from Pete Davidson.
Kim and Beats have joined forced to collaborate on a new wireless earbud collection for Beats Fit Pro called Beats X Kim, and will cost £199.99 a pop.
Kim, 41, said; 'I wanted to break away from the idea that headphones have to be colorful to make a statement.
Tech meets fashion: Kim Kardashian wore metallic latex to promote a new Beats By Dre campaign as they joined forces for a new wireless earbuds collection following her shock split from Pete Davidson
Kim, 41, said; 'I wanted to break away from the idea that headphones have to be colorful to make a statement' as she created three new neutral shades
'This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.'
And in a behind the scenes video, Kim added that the headphones were a 'game changer' for her but that she wanted a model in a 'neutral tone.'
Wearing a silver lates ensemble, she said: 'Since you're wearing something every day. I wanted something to be able to blend in. I've never seen any tech products, particularly headphones in neutral colours.
Ab fab: Kim showed off her toned tummy as she demonstrated how her new colourways match her everyday fashion looks
Kim said: 'I found an artist that would paint the headphones and then I thought, why wouldn't I just go directly to Beats and show them some of the samples I was just creating for fun'
She added: 'They didn't have a product like that out there before. I was just bringing my creative concept and my colour palette to a brand that I've always respected and loved'
'I found an artist that would paint the headphones and then I thought, why wouldn't I just go directly to Beats and show them some of the samples I was just creating for fun.
'They didn't have a product like that out there before. I was just bringing my creative concept and my colour palette to a brand that I've always respected and loved.
'And when we reached out, they understood the vision right away. There's nothing better and more gratifying than seeing a final product and it being exactly what you envisioned.
'I think I would just want people to understand that this is also a fashion accessory that's usable and user friendly and it doesn't have to be anything loud. It can just blend in with what you are wearing. It's kind of a statement.
