Tuesday 16 August 2022 02:01 AM Paramount+ streaming service to be bundled with Walmart+ membership program trends now
Walmart subscribers are about to get more value with their memberships, as the retailer's Walmart+ program will being to include a Paramount+ subscription.
Walmart and Paramount Global have reached an agreement to bundle the streaming service with the membership program starting in September, according to the Wall Street Journal.
The Essential tier, which includes ads, currently costs $4.99 for subscribers who get it separately.
New perk: Walmart will offer a free Paramount+ subscription to Walmart+ members starting in September, according to the Wall Street Journal; a Walmart picture in 2020 in Washington, D.C.
Walmart+ customers will be out of luck if they're hoping to get local CBS programming, as that is only offered on the Premium tier, which costs $9.99 per months.
However, in addition to the original programming and films available on the service, people with memberships will now have access to NFL and UEFA Champions League games.
Walmart is hoping to make its burgeoning membership program more attractive to customers, but it is also trying to make its offerings more comparable to those of an Amazon Prime subscription.
Subscribers to Amazon's program receive free two-day shipping on many orders, along with access to the internet giants enormous film and television library, as well as its original programming.
Sports: In addition to the original programming and films available on the service, people with memberships will now have access to NFL and UEFA Champions League games
The New York Times previously reported that Walmart was mulling over potential streaming deals with Disney and Comcast, in addition to Paramount, though the addition of Paramount+ makes an additional streaming service bundling unlikely.
Walmart launched its membership program in September 2020, when customers would have been itching to have a more convenient way to order goods
