Tuesday 20 September 2022 05:32 PM Kim Kardashian's new models: Brooke Shields, 57, Juliette Lewis, 49, Chelsea ... trends now
Kim Kardashian has taken a new approach when promoting her first ever SKIMS bra collection which emphasizes the brand's 'dedication to providing ageless designs for women of all lifestyles and cultural backgrounds.'
Instead of using typical young models to push her lingerie brand, this time the 42-year-old reality TV star star went with women with all age ranges, mostly over 40, and from all different occupations.
In her new ads are model turned actress Brooke Shields, 57, comedienne Chelsea Handler, 47, actress and singer Juliette Lewis, 49, crooner Becky G, 25, singer Cassie, 36, and actress Indya Moore, 27, among many others.
A 10 every day of the week: Kardashian, 42, also was in the campaign; she had on a black bra and black leggings
'We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn't be more honored to have worked with the amazing women who brought it to life,' Kim said.
'Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality,' added the ex of Kanye West, with whom she has four children.
There were 50 'inspiring women' who joined the campaign to emphasize the brand's 'dedication to providing ageless designs for women of all lifestyles and cultural backgrounds.'
More beauties: Becky G, 25, left had on the bra with undies and pantyhose on. And Indya Moore, 27, was in a bra and panties
A standout: Juliette Lewis, 49, does not model often but when she does she impresses. The looker was Oscar nominated for Cape Fear in 1992 and used to date Brad Pitt
The SKIMS Bra Campaign links a range of women together across four decades to celebrate individuality and confidence.
These six celebrities share an underlying connection – female confidence – that speaks to the brand's continued ethos of empowering all women, a release said.
The campaign features 50 women with unique personalities and diverse backgrounds; from McDonald's Servers and nurses, to mechanics and CEOs.
Stunner and timeless: Shields has been showing no signs of slowing down her career. On Tuesday the Pretty Baby actress was seen in new images for Kardashian's SKIMS line
'SKIMS was created for every
